49:59Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
From Y Combinator · Published Jul 22, 2019 · Watch on YouTube
TL;DR
Meesho is a platform enabling anyone in India to start a social store on WhatsApp/Instagram/Facebook without upfront capital, serving over half a million monthly active resellers—90% of whom are women in tier 2/3 cities.
Key insights
- Meesho enables people who previously could not start a business due to lack of capital to become entrepreneurs by removing working capital and offline setup barriers.
- 90% of Indian commerce occurs in small mom-and-pop stores; unbranded, long-tail products are sold through personal trust, not through large marketplaces.
- The trust deficit in India means consumers trust individuals in their community more than corporations; Meesho leverages this by turning resellers into trusted intermediaries.
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