44:28The CEO Who Pays Employees to De-Locate From the Bay
From Y Combinator · Published Jul 22, 2018 · Watch on YouTube
TL;DR
Zapier CEO discusses their $10,000 relocation package to leave the Bay Area, which boosted applicants by 30% but resulted in zero relocations from Bay Area hires so far. The company stayed fully remote from the start, uses Airbnb onboarding, and follows Manager Tools for management structure.
Key insights
- The relocation package idea came from an engineer who noticed candidates wanted to leave the Bay Area but needed a nudge; the $10,000 offer served as that nudge and generated media buzz.
- Though the package targeted Bay Area applicants, the 30% increase in applicants came primarily from outside the Bay Area, improving candidate quality across the board.
- Zapier started as a side project, so remote work habits (documenting, using Trello and chat) were built from day one; transitioning a sizable in-office team to remote is much harder because of ingrain
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