43:11Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu
From Y Combinator · Published Jul 22, 2018 · Watch on YouTube
TL;DR
Shippo provides an API/dashboard connecting ecommerce stores to multiple shipping providers, solving the problem that shipping technology lags behind other ecommerce infrastructure. Shipping directly affects conversion rates because customers expect free/fast shipping (Amazon Prime taught them).
Key insights
- Shipping providers are not tech companies; their APIs are non-standard, poorly documented, and often use outdated technology (SOAP), making it hard for ecommerce stores to integrate without being logi
- The lack of standardization across shipping providers (pricing, technology, capabilities) makes building an abstraction layer harder than expected but creates a strong competitive advantage.
- Ecommerce today is about storytelling and emotional connection, not just infrastructure – customers need to feel attached to a brand; the unboxing experience is designed for Instagram and YouTube.
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