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SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz

Name: SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
Uploaded: 2019-07-22T21:48:06.817Z
Duration: 52 min 3 s
Description: SEO remains critical in 2018 because other acquisition channels (paid media, PR) have become more expensive or less measurable, making organic an untapped, high‑return channel. Success requires crawlable site architecture, user‑focused content with raw text, quality link building through creative/PR‑driven content, and iterative optimization using Google Search Console and analytics.

From Y Combinator · Published Jul 22, 2019 · Watch on YouTube

TL;DR

SEO remains critical in 2018 because other acquisition channels (paid media, PR) have become more expensive or less measurable, making organic an untapped, high‑return channel. Success requires crawlable site architecture, user‑focused content with raw text, quality link building through creative/PR‑driven content, and iterative optimization using Google Search Console and analytics.

Key insights

Companies that max out paid budgets on Google/Facebook/Bing often discover organic traffic is already driving business with little investment, making it the next growth lever.
Ecommerce SEO should start before platform choice to ensure architecture can scale (URL structure, product descriptions); media companies succeed by cross‑linking relentlessly (e.g., randomizing inter
Amazon’s SEO strength comes from a fully crawlable taxonomy with no orphan pages, ensuring every page is discoverable via internal links.

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