25:30Sarah Chou on Finding Product-Market Fit in the Education Industry - at YC Edtech Night
From Y Combinator · Published Jul 22, 2018 · Watch on YouTube
TL;DR
Sarah Chou, CEO/cofounder of Informed K12 (formerly Chalk Schools), recounts the journey from a failed Q&A product for teachers to finding product-market fit in the education industry by selling paperwork automation to school district offices.
Key insights
- The original idea was a Q&A platform for teachers to share best practices, but teachers had no time to sit and submit questions; video-recorded user testing revealed blunt rejection (“I would never us
- Pivoting after that feedback took less than a day, but they had only two weeks before a graduation presentation and one week before Educator Day; they accelerated by offering to help teachers set up c
- They narrowed to two ideas: paperwork automation and “Lightning Ideas” (an idea-generation app); advisors helped them see one had clear market potential, the other did not.
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