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Paul Graham: When should you launch your startup?

From Y Combinator · Published Jul 22, 2019 · Watch on YouTube

TL;DR

Launching early is less risky than launching late; the rule of thumb is to launch as soon as you have a "quantum of utility" — at least one person who is glad you launched because they can now do something they couldn't before. Even if only ten people are super excited and nobody else cares, that is perfectly fine and a good place to be.

Key insights

  • The risk of launching early is not as great as the risk of launching late; there is risk on both sides.
  • A "quantum of utility" is the threshold for launch: one person in the world who is glad you launched because they can now do something they couldn't do before.
  • If launching would make no one happy, you are not ready to launch.

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