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Kathryn Minshew at Startup School NY 2014

From Y Combinator · Published Jul 23, 2014 · Watch on YouTube

TL;DR

Kathryn Minshew, founder/CEO of The Muse, argues that startups are an evolution from "suck to suck less" rather than a sequence of brilliant breakthrough moments. She details her journey from a failed first startup through 148 investor rejections to Y Combinator acceptance, emphasizing that early versions of The Muse were ugly and minimal.

Key insights

  • Most startups present a polished final product while hiding the prolonged failure and flat growth that preceded it (e.g., Minshew’s first startup had nearly flat growth at ~3,000 users/month for 8–9 m
  • The origin of The Muse was slow and iterative, not a lightning-strike idea; their first website was "a piece of crap" that nevertheless attracted 20,000 users in month one, 26,000 in month two, and 70
  • Starting with content (rather than a full marketplace) allowed them to build an audience cheaply and test job-market appetite before recruiting companies.

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