Kat Mañalac - How to Launch (Again and Again)

TL;DR

Launching should be a continuous process, not a one-time event. Most startups launch and no one cares, so founders should launch repeatedly—starting with a minimal landing page, then friends and family, then strangers and online communities. The goal is to practice pitches, test channels, and get early feedback before building a full product.

Key insights

• Most founders spend months perfecting their product before launching, but if no one cares, the startup dies before a second chance.
• A "silent launch" requires only a domain, company name, short description, contact info, and a call-to-action (e.g., subscribe or get in touch).
• Friends and family launches are useful for early feedback, but their opinions may not reflect real users; move out of this phase quickly.