21:57Julia Hartz at Female Founders Conference 2014
From Y Combinator · Published Jul 23, 2014 · Watch on YouTube
TL;DR
Julia Hartz, cofounder of Eventbrite, describes key lessons learned in hindsight over the company's eight-year journey to processing $1B in gross ticket sales. She argues that hindsight is a mixture of data, wisdom, and perspective, which together can improve future decision-making.
Key insights
- Choosing a cofounder requires extreme care and attention because personal and professional stakes are intertwined; Hartz’s cofounder (and spouse) could not see failure, which balanced her own risk ave
- Basing Eventbrite in San Francisco in 2005–2006 defied conventional wisdom (which said to be near Stanford) but paid off because it allowed the company to grow alongside other startups in a shared spa
- Launching with a free service without charging for premium features was a mistake; removing the free option caused no attrition but skyrocketed conversion. However, the accidental free tier for zero-p
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