47:30How to Design Hardware Products with Hosain Rahman (How to Start a Startup 2014: Lecture 17)
From Y Combinator · Published Jul 22, 2017 · Watch on YouTube
TL;DR
Hosain Rahman (CEO of Jawbone) describes how to design hardware products as part of a system of hardware, software, and data, using a structured process that moves from wild exploration through validation, concepting, planning, and development.
Key insights
- The market for wireless speakers was 0% of the overall speaker market in 2010; by Christmas 2013 it was 78% – users would not have told you they wanted a $199 wireless speaker, yet Jawbone transformed
- User research should ask about behavior and context (e.g., “How often do you listen to music with others?”) rather than directly asking if users want a specific feature or product.
- Jawbone uses a framework called “WISE” to define the why: Why are we doing this? Why does this exist? What problem does it solve?
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