How To Cold Email Investors - Michael Seibel

TL;DR

The video provides specific dos and don'ts for cold emailing investors. Core conclusion: the email must be readable in ≤60 seconds, contain concise facts (problem, solution, growth, market size, cofounders, coding ability, controversial insight), use simple language, come from a company email, include a standard-format deck only if needed, and track opens.

Key insights

• A cold email that takes 2-5 minutes to read is often saved and forgotten; a 60-second read virtually guarantees it will be read.
• The initial email should not sell an investment or request a meeting; it should provide enough information to make the investor want to reply.
• Investors care about: problem, solution, launch status / growth, market size, cofounder situation, coding ability, and a controversial insight about the problem/market/opportunity.