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Gaming Studio Founders - Patrick Moberg and Holly Liu

From Y Combinator · Published Jul 22, 2018 · Watch on YouTube

TL;DR

Patrick Moberg (founder of Dots) and Holly Liu (co-founder of Kabam) discuss game development from indie to midcore, covering origins, prototyping cycles, CPI/LTV economics, and the shift from web to mobile.

Key insights

  • Dots originated as an art project inspired by Yayoi Kusama’s dot-based work, not as a deliberate game design; the simple white-on-dots aesthetic lowered cost-per-install (CPI) because users projected
  • Two Dots, directed by David Hausen, introduced characters and deeper narrative, which increased lifetime value (LTV) beyond the minimalist approach Patrick initially envisioned.
  • Holly’s Kabam moved from 3-month web cycles to 18–24 month mobile cycles due to higher quality demands (3D art, IP licensing) and platform submission constraints.

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