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Funding Is an Outcome of Building a Good Business - Porter Braswell of Jopwell

From Y Combinator · Published Jul 22, 2018 · Watch on YouTube

TL;DR

Jopwell is a for-profit career advancement platform for Black, Latinx, and Native American students and professionals. Non-technical founder Porter Braswell validated demand by pitching companies with a deck and getting soft commitments before building any product.

Key insights

  • Companies often claim they cannot find underrepresented talent, but 44 million Black, Latino/Hispanic, and Native American students and professionals exist in the workforce; Jopwell was created to mak
  • Braswell’s non-technical background forced him to start with a pitch deck and sell to employers first, obtaining letters of intent from companies that said they would be customers once the platform ex
  • Hiring friends (the first four employees were all African American) created a homogeneous team; intentional effort is required to diversify as the company scales.

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