52:35

Don't Start a Blog, Start a Cult - Mr. Money Mustache

Name: Don't Start a Blog, Start a Cult - Mr. Money Mustache
Uploaded: 2018-07-22T21:48:07.432Z
Duration: 52 min 35 s
Description: The video argues that building a cult-like following (e.g., “Mustachians”) is a powerful way to grow a brand or blog, using a distinct philosophy, us-versus-them identity, special terminology, and an identifiable leader.

From Y Combinator · Published Jul 22, 2018 · Watch on YouTube

TL;DR

The video argues that building a cult-like following (e.g., “Mustachians”) is a powerful way to grow a brand or blog, using a distinct philosophy, us-versus-them identity, special terminology, and an identifiable leader.

Key insights

Cults are simply a natural social organization structure that enables cooperation; the negative connotation (Waco, Kool‑Aid) is misleading.
A cult requires: an identifiable philosophy that differs from normal, a slight us‑vs‑them feeling, special terminology/silly words, and an identifiable leader (e.g., Steve Jobs, Captain Kirk, Elon Mus
Polarizing the audience (e.g., being extremely anti‑car) can enhance a cult leader’s status.

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