Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

TL;DR

Camille Ricketts (First Round Capital) and Sonal Choksi (Andreessen Horowitz) discuss content marketing strategy, emphasizing that success requires tying measurement to specific goals (engagement over page views), having a clear editorial north star, and focusing on high‑utility, non‑salesy content.

Key insights

• Content measurement is unsolved; the first question must be “what are we trying to achieve and why?” and what you measure should be something you will actually change.
• Time on site, engagement, and uptake are more valuable than page views; word‑count debates are unhelpful — information density matters more.
• Pull quotes, subheads, bullets, and numbered lists improve readability and keep readers hooked; subheads should tell a story without giving away all the goodies.