Athlane (S19) - YC Tech Talks, Gaming 2020 (November 9, 2020)

TL;DR

Athlane connects video game streamers with brands to help creators turn streaming into a full-time career. The product is used by marketing teams at companies like Reebok and Herman Miller. The company is hiring for engineering, operations, and customer-empathy roles.

Key insights

• The viewer experience of a live stream hides the behind-the-scenes struggle creators face in perfecting gameplay, building an audience, and curating content.
• Athlane’s investor Ninja is quoted framing Athlane as building “the future of the creator economy.”
• The product is “loved by creators and brands alike” and enables hundreds of creative campaigns per day.