Adora Cheung - How to Prioritize Your Time

TL;DR

Time is a startup's most precious resource, and founders must ruthlessly prioritize tasks that directly grow the primary KPI (revenue or active users) — i.e., talking to users and building product — while avoiding "fake progress" like conferences, awards, or optimizing wrong metrics.

Key insights

• The fundamental filter for tasks is "real startup progress" (moves primary KPI) vs. "fake startup progress" (vanity metrics, conferences, awards); the highest-leverage activities are always talking to
• Humans naturally gravitate toward low-value work because it is easy and provides the dopamine hit of checking items off a list; this tendency must be counteracted with deliberate discipline.
• A weekly spreadsheet exercise forces honest comparison: grade every task on its predicted impact on the weekly goal (high/medium/low) and its complexity (easy/medium/hard), then execute in order of hi