MrBeast: If You Want To Be Liked, Don't Help People & I Lost Tens Of Millions On Beast Games!

TL;DR

MrBeast describes his life as "more unhappy than happy," driven by an obsessive, compulsive focus on solving hard problems that he calls his superpower. He lost tens of millions of dollars of his own money on Beast Games to ensure season one was as good as possible, accepting the financial hit as the price of proving YouTubers can succeed on streaming platforms.

Key insights

• MrBeast’s core mentality is that if physics allows something, it is possible; he is motivated by being told he cannot do something, not by being told he should not.
• He views his "superpower" as the ability to obsess endlessly over one thing for 16 hours a day, seven days a week, repeating the same thoughts, which most people find miserable.
• The "purple cow" principle: to go viral, you must do something never done before that makes people say "what the fuck" — this is very hard and most people avoid it, which creates the moat.