1:57:17Grace Beverley: How To Build A Multi-Million Pound Empire At 24 | E69
From The Diary Of A CEO · Published Jul 22, 2021 · Watch on YouTube
TL;DR
Grace Beverley founded two multimillion-pound businesses (sustainable fashion label Tala and fitness brand Shreddy) while graduating from Oxford, growing a massive online following, and writing a book.
Key insights
- Business growth was incremental: she started by monetising free content via an ebook, then expanded product by product over years, not through a single bold launch.
- She used work as a coping mechanism during difficult times, which led to burnout and ignoring mental health until physical seizures hospitalised her – only then did she take it seriously.
- She distinguishes between “hard work” (which can be performative) and true productivity; working 24/7 is ineffective and often a sign of seeking validation rather than accomplishing goals.
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