1:21:13Addiction, Childhood Trauma And Depression With Joe Wicks (The Body Coach) | E60
From The Diary Of A CEO · Published Jul 22, 2021 · Watch on YouTube
TL;DR
Joe Wicks describes how his lockdown "PE with Joe" workouts reached 80 million views and fulfilled a moonshot goal, but left him emotionally drained and purposeless afterwards. He traces his empathy and drive to a chaotic childhood with a drug-addicted father and a loving mother, and explains how he actively breaks generational cycles of trauma through connection, self-awareness, and parenting str
Key insights
- Joe’s “PE with Joe” idea came spontaneously at 12:15 a.m. the night before lockdown; he texted his brother Nikki with a hashtag, logo, and name, and announced it the next day – it was not a pre-planne
- Day two had 954,000 concurrent live streams (a world record), and over 18 weeks the videos accumulated about 80 million individual views, reaching tens of millions of kids and families globally.
- After the lockdown workouts ended, Joe moved to a new house and felt flat, disconnected, and lost his sense of purpose – he calls it “gold medal syndrome” and describes feeling like he left his energy
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