59:30Why You Should Spend 5x Your Budget on an Engagement Ring | My First Million #201
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
The episode covers a wide range of startup ideas – privacy-focused businesses, Ghost.org as a WordPress/Substack competitor, IKEA hacking as a content and commerce niche, Birdflow.io as a micro-SaaS tool for Twitter automation, Babyquip as a peer-to-peer baby equipment rental marketplace, and Teachers Pay Teachers as a vertical job/content marketplace.
Key insights
- Apple’s “Significant Locations” setting reveals detailed lifelong location tracking, and this visceral demonstration changes perception of privacy.
- Kyle McDonald’s 2011 art experiment (Keytweeter and Apple store cameras) led to Secret Service raids, highlighting the gap between abstract privacy concern and actual reaction.
- Facebook’s targeting ability was crippled when Apple allowed users to opt out of tracking (iOS update), reducing conversion tracking to ~60% and forcing Facebook to scramble.
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