1:06:48Why You Should Side Hustle As A TikTok Realtor, Conan O’Brien Gets Acquired For $150M & More
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
The hosts discuss a side-hustle model where a TikTok creator builds an audience by showing hilariously bad New York apartments ("Farcate Apartments") and uses that as lead gen to earn leasing commissions (first month's rent, ~$3-6K per lease).
Key insights
- The "cola" meme: the phrase "I met with [X] founders for a cola" is hilariously incongruous when attached to a serious business boast; a viral formula is to pair an absurdly mundane activity with a gr
- The Farcate Apartments TikTok model differentiates by making content about bad/overpriced apartments (a viral hook) instead of showing good ones, then funnels viewers to her actual listings.
- A Team (a.team) is a startup that raised $60M from NFX, applying Naval's "Ocean's Eleven" future-of-work concept: cross-disciplinary freelancer teams assemble for specific missions, sprint, then disba
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