Why This $4M SaaS Founder Started A Trash Collecting Side Hustle

TL;DR

This podcast episode presents alternative approaches to New Year’s goal-setting (bingo cards, anticipations, obsession, reflection, monthly themes) and tells the story of Spencer Scott, a SaaS founder who, after being annoyed with his trash service, started a local trash collection company.

Key insights

• New Year’s bingo cards replace pressure with low‑stakes “might do” items and make an actionable vision board.
• Psychologists found that anticipation of an event provides more joy than the event itself; “New Year’s anticipations” tap into this.
• A “year of obsession” (e.g., “I believe that a one year obsession can change your life”) is more motivating than a resolution.