4:43Who Is Brent Beshore? | My First Million Podcast
From My First Million · Published Jul 5, 2020 · Watch on YouTube
TL;DR
Brent Beshore started a regional marketing agency in 2007, then "accidentally" bought a company (MediaCross) seven months after a negotiation that began with the seller laughing at him. He used an SBA loan to finance the acquisition, and later formed Permanent Equity, a private equity firm that buys family-owned businesses.
Key insights
- The acquisition of MediaCross was triggered by a mutual acquaintance mentioning that the owner had been "left at the altar for the second time"; Beshore interpreted that as a signal to try to buy the
- Beshore's initial marketing agency built unusual in-house specialty groups (research, mobile/app development, film work) because being in mid-Missouri limited access to external specialists.
- Combining two co‑equal firms (his agency and MediaCross) generated more cash flow than keeping them separate, primarily through cross-selling different products and fulfilling more gross profit intern
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