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What Will the Next Opendoor Be?

From My First Million · Published Jul 5, 2021 · Watch on YouTube

TL;DR

The video explores the "Open Door for X" pattern—providing instant liquidity for illiquid assets by buying them directly at a discount rather than acting as a marketplace. It uses Keith Rabois’ new startup Open Store (buying businesses), Carvana (cars), Backflip (used electronics), and Raise (gift cards) as examples.

Key insights

  • Keith Rabois, known for being abrasive on Twitter, founded Open Door (instant home buying) and is now starting Open Store, which the speaker believes is "Open Door for buying businesses."
  • Open Door’s model is not a marketplace; they buy the asset directly, keep a ~5% spread, and resell it (e.g., within 90 days for houses), giving the seller certainty and speed.
  • Buying and selling businesses online was already done by "internet marketers" via sites like Flippa and Empire Flippers, but those platforms are "old school" and unpolished—startup people are "putting

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