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"We're in a TikTok gold rush" - 5 Business Ideas To Start In 2025

From My First Million · Published Jul 4, 2025 · Watch on YouTube

TL;DR

The video argues that TikTok in 2025 represents a similar opportunity to Facebook in 2012–2014, where cheap creator-driven distribution can rapidly scale a business. Five business ideas are presented: Botox face tape, a new hair-color brand, a self-help journal or book, novelty “candy candles,” and DNA testing kits.

Key insights

  • TikTok’s creator affiliate model is compared to Facebook ads in the 2012–2014 era, with the same cheap traffic dynamics that enabled Native Deodorant to scale from zero to ~$30–40M revenue in 18 month
  • Goli (apple cider vinegar gummies) uses a tiered creator rewards program where top performers can earn a condo in Miami or a Lamborghini; this system is a reference for how to structure affiliate ince
  • The “halo effect” of organic TikTok content improves paid ad performance, boosts Amazon search ranking, and increases Google keyword authority.

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