We Got Drunk And Came Up With 8 Business Ideas (#540)

TL;DR

Two hosts pitch eight business ideas under the “drunk ideas” guise, ranging from a prison-like habit‑formation retreat (Habit Island) to a fake AI influencer for masculine archetypes (Fake Tate). Other ideas include a lawsuit firm targeting AI companies, a vertical “Better than Google” community for moms, a physical newsletter subscription box (Sean Box), healthy “gut shots” for bars, a divorce‑th

Key insights

• Liquid Death succeeded despite being initially dismissed as a dumb idea; it is simply carbonated water in a beer can.
• The hosts do not drink alcohol; they use Liquid Death as a prop, and the “drunk” framing is a cover for pitching half‑baked ideas.
• ADA‑compliance lawsuits against e‑commerce businesses are automated and settle for $10,000–$20,000; a law firm files thousands of these suits annually using the same plaintiff names.