2:13We are The Hustle
From My First Million · Published Jul 6, 2017 · Watch on YouTube
TL;DR
The Hustle is a daily email newsletter targeting young professionals, using an authentic, irreverent, non-clickbait voice to explain current events. It has grown to 200,000 subscribers with a 40% open rate, is profitable since August 2016, raised funding, and aims to reach 1 million subscribers within the year. Word-of-mouth, brand ambassadors, and events drive growth.
Key insights
- Traditional internet-savvy audiences have a "bullshit detector" that fails against authentic, non-bullshit content; the email product is designed to bypass that.
- Email is described as "one of the most intimate ways a brand can communicate," scales easily with a small editorial team, and yields significantly higher advertising rates than social feeds.
- The newsletter achieved profitability from August 2016 and later raised a funding round from "extremely successful entrepreneurs and media founders."
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