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This Profitable Business Model Might Make You A Billionaire | My First Million Podcast

From My First Million · Published Jul 5, 2020 · Watch on YouTube

TL;DR

Richard Barton built Expedia, Zillow, and Glassdoor on a single thesis: "information wants to be free" – bringing transparency to opaque industries by making hidden data public. The speakers argue this formula remains fertile today (e.g., enterprise software pricing, freelancer rates, company software stacks).

Key insights

  • Barton’s three billion‑dollar companies all stem from one premise: “information wants to be free” – democratizing data that was previously gatekept (MLS listings, flight pricing, employer reviews).
  • The core question to replicate his success is not how to build a company but which industry today lacks transparency that can be opened up.
  • Enterprise software pricing is opaque (vendors price based on your revenue, not a published list); “call for pricing” is a hated model.

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