47:46This guy sold 3 YouTube Channels to Blackstone for $3B
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
Renee, a former Maker Studios and Disney executive, identified that kid-focused YouTube channels (Cocomelon, Blippi, Little Baby Bum) were generating massive views but were ignored by traditional media and private equity because they looked “too janky.
Key insights
- The most‑viewed YouTube channels are kids’ entertainment (T‑Series #1, Cocomelon #2/5/6/7), not MrBeast.
- Cocomelon started in 2006–2007 as simple nursery‑rhyme animations with no characters, no sponsors, no merchandise – just YouTube ad revenue for over a decade.
- Blippi began as a single guy filming himself in a green‑screen with tractor videos after seeing his nephew watch low‑quality tractor content.
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