This guy made Millions by inventing the $1 Menu

TL;DR

Tom Ryan is a food scientist who invented the McGriddle, stuffed crust pizza, McFlurry, dollar menu, and co-founded Smashburger by combining food chemistry with marketing psychology. The video then uses David protein bars as a case study of the "law of opposites" marketing strategy and presents a set of long-term stock picks (Robinhood, Coinbase, Tesla, SpaceX, OpenAI) based on defensibility, tail

Key insights

• Tom Ryan’s innovation method is to get “inside the mind of an ambitious 32-year-old” – someone with money, taste, and openness but not easily swayed by every trend.
• Stuffed crust pizza was a physics problem: the challenge was cooking gooey cheese inside the crust without burning the outer crust, requiring a special dough and pan.
• Ryan turned a common consumer insight (crust is the worst part of pizza, cheese is the value driver) into a product by putting cheese inside the crust.