59:09This Family Made $100M+ From COVID!! (#423)
From My First Million · Published Jul 5, 2023 · Watch on YouTube
TL;DR
The video discusses entrepreneurial pivots during COVID, highlighting a family that shifted from LED vodka bottles to N95 masks and respirators, securing $100M+ in government contracts. The hosts also cover practical business ideas like a trash-smashing franchise (Smash My Trash), a bin-cleaning service (Bin Scrub), and a podcast network (Parcast) that achieved 100M downloads by prioritizing quant
Key insights
- The family that created LED-embedded vodka bottles in 2014 later pivoted entirely to COVID safety equipment (masks, respirators, testing kits) and became a core provider, winning multi-million-dollar
- COVID created a rush where many entrepreneurs jumped into mask/testing supplies; some made huge short-term revenue (e.g., a friend’s Shopify store doing $2M/month) while others overbought inventory an
- A Canadian entrepreneur pivoted to mobile COVID testing trucks, grew to $85M in annual revenue within months, and considered going public—illustrating the extreme velocity some COVID businesses achiev
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