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This Billionaire Owns 100% Of The Sports Jersey Market

Name: This Billionaire Owns 100% Of The Sports Jersey Market
Uploaded: 2022-07-05T21:32:21.385Z
Duration: 9 min 32 s
Description: Michael Rubin built Fanatics, a sports merchandise company worth over $10B, by securing printing and licensing deals for sports jerseys and collectibles. He recently bought Topps trading cards and plans to expand the sports card market from ~5M collectors to 50M+ by using a media approach to make collecting cool, rather than competing for existing customers.

From My First Million · Published Jul 5, 2022 · Watch on YouTube

TL;DR

Michael Rubin built Fanatics, a sports merchandise company worth over $10B, by securing printing and licensing deals for sports jerseys and collectibles. He recently bought Topps trading cards and plans to expand the sports card market from ~5M collectors to 50M+ by using a media approach to make collecting cool, rather than competing for existing customers.

Key insights

Fanatics is not just a retailer; it prints and ships jerseys for the NBA shop, team shops, and its own website – it powers the back end of sports merchandise.
Rubin’s prior successes include GSI Commerce (sold to eBay for $2.4B, he walked away with ~$80M), ShopRunner (like Amazon Prime for non-Amazon sites), and a ski shop started at age 18.
He brute-forced his way into sports licenses by demonstrating superior product, delivery, and quality, becoming the default provider for team websites.

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