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This App Entrepreneur Made $10,000,000 By Cloning A Viral Game

From My First Million · Published Jul 5, 2022 · Watch on YouTube

TL;DR

Zach Shaked cloned the viral web game Wordle into a mobile app, got 30,000+ organic downloads in a weekend, then publicly bragged about it on Twitter. The original Wordle creator contacted him, a tech reporter exposed the clone, Apple removed all Wordle-branded apps, and Zach lost a potential $10–100M business.

Key insights

  • Zach Shaked had previously called app clones "scums of the earth," but then cloned Wordle himself – his own past tweets were used against him.
  • The original Wordle creator claimed he didn't do it for money, yet sold to the New York Times a week later.
  • Apple did not issue a statement; it simply removed every app using the name "Wordle" after the controversy hit.

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