These old school businesses are making millions

TL;DR

The episode covers three common founder traps: dismissing obvious growth channels without a real attempt, failing to dogfood your own product, and expanding prematurely before fixing the core funnel. It highlights the "purple cow" principle of being different vs. better, using examples like The Onion’s print magazine revival and Oberweis Dairy’s resurgence.

Key insights

• "We tried that, it didn't work" is a sentence to be very skeptical of because most people haven't truly iterated or tracked data; they often write off a channel after spending free ad credits without
• Writing down decisions (e.g., in a Google Doc with a Socratic self-Q&A) forces clear thinking and exposes flimsy reasoning.
• Many entrepreneurs avoid dogfooding their own product; mystery shopping your own site reveals issues with visibility, clarity, and compellingness.