The Simple Newsletter Making $20M+ A Year With 1 Employee

TL;DR

Kevin Van Trump runs a daily agricultural newsletter, the Van Trump Report, with 30,000–40,000 paid subscribers at $600/year, generating roughly $18M–$24M in annual revenue with a team of only four people. He started it as a personal journal, sent it to friends, charged $40/month, and grew entirely organically without advertising.

Key insights

• The newsletter was created from a personal trading journal; Kevin sent notes to friends, and it circulated back to him from Goldman Sachs and other trading firms before he decided to charge $40/month.
• Kevin writes the newsletter himself every day and has done so for over 18 consecutive years; he has one assistant (Stacey) who helps with content for corn, beans, and wheat.
• The business has never advertised once; growth was entirely organic through word-of-mouth and now reaches subscribers in about 45 countries.