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The Next Big Social Media Network Will Be On the Blockchain. Nader Al-Naji Tells Us Why.

From My First Million · Published Jul 5, 2022 · Watch on YouTube

TL;DR

Nader Al-Naji explains how the Deso blockchain enables a decentralized social network where all content and user data are open, unlike Facebook/Twitter which monopolize their databases. BitClout was the first app on Deso, but over 100 apps (e.g., DiamondApp, Polygram, Cloutfeed) now run on the same open data.

Key insights

  • Deso is a blockchain purpose-built for storing and indexing social-media posts, photos, and videos—functionality that Bitcoin and Ethereum cannot handle efficiently.
  • BitClout’s initial growth hack: it scraped Twitter to pre-create profiles with a “piggy bank” of coin value, enticing users to claim their account.
  • The open database model allows any developer to build apps on the same social graph and content pool, enabling rapid iteration (e.g., DiamondApp and Cloutfeed surpassed BitClout’s popularity within we

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