9:46The Growth Of Religion & The Opportunity Around It | My First Million Podcast
From My First Million · Published Jul 5, 2020 · Watch on YouTube
TL;DR
Christianity is growing globally by 40 million net new adherents per year, reaching 3.3 billion by 2050, yet youth engagement methods are outdated. This creates business opportunities in digital tithing, aesthetically redesigned Bibles, faith-based media, and influencer/preacher brands. The speaker believes these ideas are viable but lacks time to execute them.
Key insights
- Global Christianity sees 66 million new people per year (births + conversions) vs. 26 million leaving, yielding 40 million net growth.
- Traditional church engagement (e.g., "read the Bible, sit down and listen") does not resonate with Gen Z and millennials; no media company currently targets this demographic effectively.
- Digital tithing is an emerging fintech niche: PushPay processes $4.2 billion/year in digital donations; only 15% of church donations are currently digital, with expected increase to 30-40%.
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