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The Billion Dollar Business Opportunity Of Stay At Home Moms

Name: The Billion Dollar Business Opportunity Of Stay At Home Moms
Uploaded: 2022-07-05T21:32:21.689Z
Duration: 5 min 55 s
Description: UserTesting.com employs stay-at-home moms (and others) as paid testers who record themselves using websites/apps, earning ~$10 per 15-minute test. The speaker argues that any business solving the problem of employing this flexible workforce can generate billions, citing UserTesting's billion-dollar market cap.

From My First Million · Published Jul 5, 2022 · Watch on YouTube

TL;DR

UserTesting.com employs stay-at-home moms (and others) as paid testers who record themselves using websites/apps, earning ~$10 per 15-minute test. The speaker argues that any business solving the problem of employing this flexible workforce can generate billions, citing UserTesting's billion-dollar market cap.

Key insights

Stay-at-home moms want flexible, part-time income that doesn’t require fixed hours; solving this workforce problem is a billion-dollar opportunity.
UserTesting’s model: customers pay ~$25–$30 per test, testers get ~$10, and the company keeps the rest; it has since moved to a subscription model.
Testers do not need high skill—they must be “normal” people representing the average customer; instructions are to talk aloud while completing tasks.

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