19:30"Should we buy Michael Jordan's House?"
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
Michael Jordan’s 56,000 sq ft Highland Park house has been on the market for ~10 years, price cut from ~$29M to ~$13–$14M. The speakers propose crowdfunding ~$15M from 5,000 people at $2,500 each (or via Rally Road) to buy it, then operate it as a paid museum (modeled on Graceland, Monticello, Mount Vernon) or a high-end Airbnb (like the Obama House).
Key insights
- The house hasn’t sold because it is highly customized to Michael Jordan and property taxes are expensive; the price cut to ~$13M makes it a potential value buy.
- Graceland (Elvis Presley’s house) attracts ~600,000 visitors/year, generating ~$21M in ticket sales alone, despite being in a “crappy neighborhood.”
- Monticello (Thomas Jefferson’s house) earns ~$8M/year from ticket sales with ~500,000 visitors; Mount Vernon (George Washington’s house) does ~$17M/year in food sales and ~$15M in admission, total inc
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