Sam Parr from The Hustle Explains his Content Strategy

TL;DR

Sam Parr outlines the Hustle’s process for writing content that drives traffic and action, focusing on converting an idea into a finished article. The core method: start with a headline and description, write a deliberately horrible first draft, incubate, then edit ruthlessly by cutting the first and last 25%, using simple language (6th–8th grade reading level), short paragraphs/sentences, and avo

Key insights

• 95% of people read the headline; only 5% read the actual content – effort should be concentrated on the headline and description.
• The first draft should be intentionally terrible to overcome writer’s block; “motion creates emotion” – just start writing anything.
• An incubation period (e.g., walking, showering) after the first draft helps break fixation and allows better solutions to surface.