31:13Rohin Dhar uses blogging to hit more than 2 million monthly visits and make money at Hustle Con
From My First Million · Published Jul 7, 2015 · Watch on YouTube
TL;DR
Priceonomics grew to two million monthly visitors by using a content-first strategy: writing data-driven blog posts to attract an audience, then converting a tiny fraction into paying customers for their B2B data-crawling service ($2k–$10k/month).
Key insights
- Newspapers are dying and most blogs only make money from ads; startups struggle with traffic but know how to sell software. Priceonomics combined the two: a great content site that occasionally promot
- Early on, all traffic came from Google. That is dangerous: "these aren't our users. These are Google's users." Google algorithm changes (e.g., Panda) can kill a business reliant on search.
- The business model emerged accidentally when a customer offered to pay for data. The first price was pulled out of thin air ($2,000/month) and the customer agreed. This validated that content could dr
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