NEW Haircut At Home Business: Book A Barber Virtually Right Now | My First Million 05/20/2020

TL;DR

Greg Eisenberg built a viral virtual barbershop (youprobablyneedahaircut.com) that became the busiest on the internet, generating over 150k uniques in 24 hours and 1,000+ haircuts. He attributes his success to timing, a memorable name, and seeding to journalists plus Product Hunt.

Key insights

• The difference between a 1% and 1.2% conversion rate can mean winning or losing $100,000/day at scale, and is driven by subtle details like a woman with red hair or eye direction on a landing page.
• Affiliate marketing teaches a deep understanding of internet economics, traffic movement, and what makes people click—skills that are undervalued in the market.
• Consumer internet businesses that go viral are often “somewhat random” based on an entrepreneur’s obsession; you can’t reliably connect the dots in advance.