1:26:52MFM #160: How to Build a Paid Community Making $20M a Year
From My First Million · Published Jul 5, 2021 · Watch on YouTube
TL;DR
The video analyzes paid communities as a business model, using Tiger21 ($30k/year, ~850 members, ~$24M revenue, 90% retention, sold to PE), Aventa (18k exec members, sold for $375M at 12x profit = $23M profit), and Soul Savvy ($33/month, 5k members, $160k MRR) as examples.
Key insights
- Tiger21 has ~850 members, costs $30k/year, generates $24M+ revenue, and has a 90% retention rate; it recently sold to private equity.
- Aventa: 18k participating executives (CISO, CFO, etc.), sold in 2016 for $375M at 12x profit ($23M profit/year); revenue came almost entirely from sponsorships paid by companies wanting access to thos
- Soul Savvy: a Slack‑based sneakerhead “cook group” charging $33/month; has ~5,000 members ($160k MRR) and a waitlist of 400/day; raised $2M.
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