1:13:06Meet The Farmer Who's Making $50M/Year With a Newsletter
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
Kevin Van Trump built a $30–40M/year paid newsletter (daily PDF, ~$1K/yr) by writing alone for ~20 years, with zero ads, two employees, and Salesforce as the email provider. He then added a brokerage connecting big food companies to farmers, ag tech investing, and an apparel business (Ag Swag).
Key insights
- Kevin Van Trump’s newsletter is a ~3,000-word PDF with PowerPoint slides and memes, not mobile-friendly, entirely substance over style; he writes it himself daily.
- He refuses all sponsors (e.g., John Deere) because ads would destroy audience trust; growth is 100% organic word-of-mouth.
- He uses Salesforce to send the newsletter – a “pretty raw” setup.
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