31:54Mark Organ has hustling in his blood at Hustle Con
From My First Million · Published Jul 7, 2015 · Watch on YouTube
TL;DR
Mark Organ recounts his journey as a bootstrapped founder of Eloqua (marketing automation pioneer sold to Oracle for ~$900M) and current CEO of Influitive, emphasizing that overcoming extreme adversity (three weeks of cash, onerous debt, competitor with $50M) required developing a hustler mindset, not specific tactics.
Key insights
- The most important tactic is keeping mentally focused and getting up off the mat; specific tactics from the past (e.g., emailing competitors’ customers) may not work today.
- Taking a terrible deal ($300K loan at 20% of company) was better than imminent death, and the speaker later bought out those vultures at a loss.
- A competitor’s press release was used to win a customer by guessing the contact’s email and directly offering a better solution while claiming Canadian affinity.
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