1:09:17Making Millions Improving Mobility & How to Beat LinkedIn | My First Million #184
From My First Million · Published Jul 5, 2021 · Watch on YouTube
TL;DR
The hosts discuss four business ideas: a "Canva for video" template-based editing tool, a mobility/flexibility fitness trend exemplified by the "Knees Over Toes guy" making ~$10M/year with a $50/month program and no app, a location-based professional network to beat LinkedIn, and a decentralized job board platform (Palette.xyz) that lets creators monetize niche audiences.
Key insights
- Canva for video remains an unsolved problem; existing tools like Promo.com, MotionBox.io, and Capwing have not "cracked the nut," and the opportunity lies in ready-made templates with easy text/image/
- The Knees Over Toes guy uses a "red pill" content strategy (contradicting conventional wisdom that knees shouldn't go past toes) to build a brand, charges $50/month, and likely has high churn (average
- Building a mobility/flexibility business is cheap and easy: you can launch today with $20 by using existing platforms, and selling physical gear (e.g., monkey foot, slant boards) is an untapped upsell
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