15:23Le Tote Founder Brett Northart on Building First Version of Your Product – Hustle Con 2016
From My First Million · Published Jul 6, 2016 · Watch on YouTube
TL;DR
Le Tote founder Brett Northart explains that the only thing that matters when starting a business is achieving product-market fit, which requires launching an imperfect first version quickly rather than waiting for perfection.
Key insights
- Product-market fit is the only thing that matters when starting a business; it means putting something out there that strikes a nerve with consumers.
- You should optimize for speed over perfection in early days; if you're not embarrassed by the first version of your product, you've launched too late (Reid Hoffman quote).
- You can do a lot with a little: the founders built everything in Excel and PowerPoint, including tracking thousands of customers and shipments manually in spreadsheets.
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