1:06:48Kara Goldin | Founder of Hint Water | Pizza & 40s
From My First Million · Published Jul 6, 2017 · Watch on YouTube
TL;DR
Kara Goldin, founder of Hint Water, describes her transition from a tech/AOL executive to launching a no-sweetener fruit-infused water after a personal health crisis linked to Diet Coke addiction. She emphasizes that the company's mission is to improve health by weaning consumers off sweeteners, and she details her bootstrap launch, the growth of e-commerce (35% of business), and her subsequent cr
Key insights
- Kara discovered her own addiction to sweeteners (Diet Coke) and lost 24 pounds in 2.5 weeks just by eliminating it, which triggered her mission.
- She believes the world is divided between people addicted to sweet or salt, and many diseases trace back to those addictions.
- When a Coke executive dismissed her by saying "Americans love sweet," she realized they were not focused on a no-sweetener product, giving her runway.
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