4:57“It’s my best deal ever” - Alex Hormozi on investing in Skool
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
Alex Hormozi invested in Skool because it matched his audience (people who want to start a business), was scalable and demand-constrained, had network effects and viral organic growth (20% month-over-month compounding), and was at the right lifecycle stage for his leverage. He calls it his best deal ever, structured over nine months with mutual commitments to mitigate risk.
Key insights
- For brand endorsements, the "butt-clenching" component is the use of your brand bullets (only 3–4 available), not the cash.
- The math for audience monetization is simple: percentage conversion × lifetime gross profit per customer.
- Hormozi's audience is skewed: a handful of portfolio companies produce tremendous revenue, and the rest are inbound from content.
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